Lander & Rogers

Developed website and implemented best-practice SEO. Ongoing SEO, reporting and website management services.

The challenge

Audit brand and website project and develop strategy to move forward

Run Raven was engaged to audit all brand assets including messaging, website UX/UI design and development work, and to develop a strategy to complete a new website

The approach

Audit, digital strategy, implementation

Run Raven assumed responsibility for the website design and build mid flight and developed a strategy to successfully launch the site. We continue to provide ongoing SEO optimisation and performance reporting, and website management.

The following tasks were performed:

  • Reassess website strategy and platform
  • Internal stakeholder research/interviews
  • Review all existing insights including: research, personas, strategy documents and project plans
  • Detailed UX audit of the website build including all strategic inputs and insights. Back-end audit of the website build, including review of technical build requirements, project plans etc
  • Brand evolution and key messaging
  • SEO strategy and implementation; keyword research
  • Detailed website strategy (including content strategy and implementation plan. UI design based on UX audit
  • UI development in Contentful. Managed the content production process for the website

The outcomes

SEO strategy and ongoing implementation and performance reporting to inform digital marketing activity.

The following results have been achieved:

  • 280K organic website visitors (85% new; 5% goal conversion rate; average 70% of traffic from organic search / SEO)
  • Keywords to inform and create top performing content and pages
  • Honed brand messaging, tone of voice, governance model and application
  • Significantly improved website UX
  • SEO implementation and ongoing optimisation. Significant improvement in SERP and organic site traffic
  • 95% SEO HealthScore (SEMRush, March 2022)
  • GA and SEO analytics dashboard set up for ongoing performance analysis

We’d like to hear from you

Bring your questions, ideas and challenges to a work session with us. We’ll help define your goals and craft a plan to achieve them.

Let’s get started