Capitol Health

Worked with the executive team to reposition the business. Developed, implemented and measured performance of the communications plan.

The challenge

Build a measurable communications plan that delivers the three-year business strategy to the market through key business pillars: operations, sales and communications, people and culture and leading technology.

With a new leader at the helm and a need to reposition the business, the Capitol Health board needed a business strategy with a strong focus on values-based communications.

As there were no internal marketing or communications resources, the executive team needed a partner to develop a strategic plan, implement and measure it, and report on performance.

The approach

Run Raven acted as a full-service internal communications and marketing centre, working alongside executive leadership to bring the business strategy to life in a meaningful, tangible way.


Research the business story and the stakeholder experience through internal surveys and workshops


Identify the business values and a meaningful value proposition for employees, doctor-referrers, patients and investors


Review brand and online and offline communications assets and develop a plan to improve


Work with the People Team to develop business values and apply them to employee-centric programs; bringing the values to life


Implement best-practice SEO, targeted SEM and social strategy to attract more people to the business, improve organic search results, increase awareness and brand favourability


Measure performance, ongoing, through regular executive-level and board reporting; built a customised dashboard, demonstrating the business (and lead) value of key investments

The outcomes

Increased leads, usable ‘self-serve’ action plans and ‘how to’ guides

  • Enhanced online presence:
  • 12% conversion rate on website
  • 84% of site traffic and 280K+ new visitors through SEO
  • 94% SEO health score
  • Significant, tangible improvement in critical doctor- and patient-facing collateral
  • Customised performance and development framework and implementation
  • Reporting: investor-level / market, board, internal stakeholders
  • Improved processes and support for internal and external management and communications

We’d like to hear from you

Bring your questions, ideas and challenges to a work session with us. We’ll help define your goals and craft a plan to achieve them.

Let’s get started