Coolibah Building and Design

Differentiate a local, residential building company from competitors to increase qualified leads and web traffic.

The challenge

Develop a social strategy, SEO and advertising, increase leads

We had to get creative with this project, maximising a small budget and utilising the skills of an in-house team to develop a comprehensive digital communications plan, easily actioned by the client. The core owned, earned and paid channels needed to be identified and optimised, based on audience research.

The approach

Brand persona, social strategy, SEO and advertising


Develop brand persona in workshop with key stakeholders, then translate findings into a brand persona document for execution


Review website performance (front- and back-end) and identify ‘Top 10 Quick Wins’ for on- and off-page SEO


Update website for search and conversion


Build audiences, implement ads and optimise, across Facebook and Google


Develop actionable social media plan, for roll out by client, highlighting exactly what to post, where and when, to complement all other activity

The outcomes

Increased leads, usable ‘self-serve’ action plans and ‘how to’ guides

  • Ten-fold increase in qualified leads and site traffic, by focusing a small media budget to the right channels and audiences
  • A well-managed, strategic social media presence that clearly differentiates Coolibah from competitors
  • A suite of very usable ‘self-service’ action plans and ‘how to’ guides to implement best-practice strategy and execution themselves, keeping their costs to a minimum

We’d like to hear from you

Bring your questions, ideas and challenges to a work session with us. We’ll help define your goals and craft a plan to achieve them.

Let’s get started