DelayPay

Develop marketing plan and website design to launch a new product targeting agricultural businesses.

The challenge

Create website design and key messaging for a start-up targeting agricultural businesses

We helped DelayPay develop their brand and key messaging to put their unique product confidently out to market. DelayPay needed to position itself as a reliable, trusted and easy-to-use new service, facilitating the purchase of agricultural supplies. In its infancy, DelayPay was an idea, backed by big insurance and finance parties – it needed to get to market, to inform the audience and build a customer base.

DelayPay needed a brand, a story to tell and a platform (a website) to tell it.

The approach

Brand persona, key messaging and website design and content

1

Develop DelayPay brand persona, voice and tone, through workshop series

2

Map the DelayPay customer experience to determine how to communicate it

3

Develop DelayPay key messages and story, to inform website and communications content

4

Test messaging through customer research and interviews, to ensure accuracy and appeal of messages

5

Design new website and write content for launch

6

QA website implementation (by client-sourced developer) to ensure quality for launch

The outcomes

Refined key messaging and website design

  • Clear brand persona and accurate, inspiring key messages, for use across all communications
  • Website design, for implementation

We’d like to hear from you

Bring your questions, ideas and challenges to a work session with us. We’ll help define your goals and craft a plan to achieve them.

Let’s get started