Hassell Studio

An integrated digital marketing approach using strategic SEO, SEM, content strategy and performance reporting to drive leads online

The challenge

Better position the business online with strategy and data measurement

Following a brand refresh and a strategic refocus of the business in Australia and abroad, the Hassell communications team needed to align their online efforts with their offline activity.

The initial goal was to better position the business online, starting with search results. They also needed to empower the whole team to access and interpret performance insights, and use them to adapt strategy and action, ongoing, platform-by-platform and region-by-region.

The approach

SEO, content and SEM strategy; SEO and custom dashboard implementation


Multiple team workshops helped define the scope of work to four key areas: SEO strategy and implementation; SEM strategy; content strategy and performance reporting


Working alongside communications and BD team leads ensured strategy and action supported the brand, the audience and the business strategy


Performance goals were aligned to business objectives and a Google Data Studio dashboard was developed, integrating data from multiple sources


Performance data and internal intelligence was applied to chief deliverables including SEO strategy and implementation, SEM strategy and a new content marketing framework

The outcomes

Increased website discoverability and rankings globally

  • A customised dashboard and internal training, allowing the communications team to quickly, easily report on performance and change direction as needed
  • A detailed audit, extensive keyword research and front- and back-end updates
  • Increased website discoverability by 40%
  • Improved ranking position by 18 points
  • Top 10 rankings in multiple locations for select non-branded keywords and #1 position in China for multiple branded and non-branded keywords

We’d like to hear from you

Bring your questions, ideas and challenges to a work session with us. We’ll help define your goals and craft a plan to achieve them.

Let’s get started