It’s a common problem in larger organisations that teams tend to work in silos, and run related projects concurrently, without strategic oversight.
To take a more holistic view, the La Trobe International marketing team decided to bring in experts to develop a content-led digital strategy. They knew that it was important to collaborate with other departments, and draw on their significant bodies of work.
We were excited to take on the challenge and set out to build an informed and human-centred approach. Our strategy addressed La Trobe International’s business goals, and most importantly, what international students want, need and expect from a university, and when.
This was a multilayered project, with a variety of stakeholders, and large, complex foreign markets as target audiences. We collaborated closely with the university to ensure we pulled together all relevant research and audience insights.