The challenge

Grow a viable customer database in a new marketplace

Plan Partners quickly grew from a start up to a viable, booming business, supporting thousands of people all over Australia to bring their NDIS plans to life. To maximise growth opportunities and provide their customers with the support they deserve, Plan Partners needed to utilise all resources to craft a professional, empathetic brand and digital experience.

This brand needed a to-market strategy, to increase qualified leads for the business.

The approach

SEO, advertising, optimisation, social media strategy

1

Produce a usability report, identifying usability issues with website

2

Conduct strategic review to analyse the performance of all online marketing efforts (SEO, paid media, website performance, social media)

3

Make recommendations, informed by strategic review, usability report and budget, on activities that would improve performance (brand awareness, leads and conversions)

4

Roll out social media strategy, supporting client to create all content in-house

5

Establish, target and optimise (daily) all search and social ads

6

Continuously improve SEO through regular analysis, back-end and front-end updates

7

Identify and prioritise website recommendations for improvement, based on UX and customer research (* website changes pending, as at June 2019)

The outcomes

Increased site traffic due to ongoing SEO and advertising optimisation

Increased site traffic by 60% within the first month
Maintained increase due to constant SEO and advertising optimisation
Established and optimised social channels and content approach, based on cross-channel insights

“Over the last 1.5 years, Run Raven has provided us with excellent strategic and practical advice on how to improve our digital marketing activities.

Based on a strategic review, we determined priorities and worked together on Plan Partners’ SEO, social media engagement, website accessibility, digital advertising, content strategy and review management.

Penny and Kath’s knowledge is impressive, they’re easy and fun to work with, and they are driven to go for the highest quality and best outcomes for our business.”

Stefan Beer-Rutte

Marketing and Communications Manager, Plan Partners

We’d like to hear from you

Bring your questions, ideas and challenges to a work session with us. We’ll help define your goals and craft a plan to achieve them.

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